Julia Echevarria

Design

Wunder community intro

This is an experiment I designed for the Wunder app by Understood (now referred to as the Understood app). Wunder is a community app for parents and caregivers of children who learn and think differently (LTD). The primary goal of the design brief was to increase engagement with a (pre-existing) module in which users post self-introductions to the community; the product achieved this with a lift of 159%.

Client

Understood

Year

2022

Services

interaction design, mobile application, service design, UX

My role

UX designer

Collaborators

Courtney Eu and Ray Lou, product managersHilla Katki, design supervisor

Project overview

Objectives

Get Wunder users to post a self-introduction within the first week of joining the app.

Get Wunder users to connect with other users.

Hypothoses

Building familiarity between users will foster community engagement overall.

Users who know other users in the community are more likely to engage with content.

Users will be motivated to interact with each other if they can recognize commonality quickly.

People need to be incentivized to read blocks of text.

Before // after redesign

Proposal

1. Gather biographical details in onboarding (modify and add to current onboarding architecture to facilitate this).

2. Invite user to post a self-introduction at the conclusion of onboarding.

3. Display this post as a two-tiered information hierarchy, wherein a “distant read” incentivizes a “close read.”

Outcome

Users in the experiment group...

posted introductions 159% more than users in the control group.

commented on posts 59% more than users in the control group.

reacted to posts 46% more than users in the control group.

Julia Echevarria

Design

Wunder community intro

This is an experiment I designed for the Wunder app by Understood (now referred to as the Understood app). Wunder is a community app for parents and caregivers of children who learn and think differently (LTD). The primary goal of the design brief was to increase engagement with a (pre-existing) module in which users post self-introductions to the community; the product achieved this with a lift of 159%.

Client

Understood

Year

2022

Services

interaction design, mobile application, service design, UX

My role

UX designer

Collaborators

Courtney Eu and Ray Lou, product managersHilla Katki, design supervisor

Project overview

Objectives

Get Wunder users to post a self-introduction within the first week of joining the app.

Get Wunder users to connect with other users.

Hypothoses

Building familiarity between users will foster community engagement overall.

Users who know other users in the community are more likely to engage with content.

Users will be motivated to interact with each other if they can recognize commonality quickly.

People need to be incentivized to read blocks of text.

Before // after redesign

Proposal

1. Gather biographical details in onboarding (modify and add to current onboarding architecture to facilitate this).

2. Invite user to post a self-introduction at the conclusion of onboarding.

3. Display this post as a two-tiered information hierarchy, wherein a “distant read” incentivizes a “close read.”

Outcome

Users in the experiment group...

posted introductions 159% more than users in the control group.

commented on posts 59% more than users in the control group.

reacted to posts 46% more than users in the control group.

Julia Echevarria

Design

Wunder community intro

This is an experiment I designed for the Wunder app by Understood (now referred to as the Understood app). Wunder is a community app for parents and caregivers of children who learn and think differently (LTD). The primary goal of the design brief was to increase engagement with a (pre-existing) module in which users post self-introductions to the community; the product achieved this with a lift of 159%.

Client

Understood

Year

2022

Services

interaction design, mobile application, service design, UX

My role

UX designer

Collaborators

Courtney Eu and Ray Lou, product managersHilla Katki, design supervisor

Project overview

Objectives

Get Wunder users to post a self-introduction within the first week of joining the app.

Get Wunder users to connect with other users.

Hypothoses

Users who know other users in the community are more likely to engage with content.

Building familiarity between users will foster community engagement overall.

People need to be incentivized to read blocks of text.

Users will be motivated to interact with each other if they can recognize commonality quickly.

Before // after redesign

Proposal

1. Gather biographical details in onboarding (modify and add to current onboarding architecture to facilitate this).

2. Invite user to post a self-introduction at the conclusion of onboarding.

3. Display this post as a two-tiered information hierarchy, wherein a “distant read” incentivizes a “close read.”

Outcome

Users in the experiment group...

posted introductions 159% more than users in the control group.

commented on posts 59% more than users in the control group.

reacted to posts 46% more than users in the control group.