Meme attraction
Meme Attraction is a dating app built around a user-made quiz comprised of questions that are subjectively significant to the user. Ultimately, the quiz is a surrogate for conversation. It invites quiz-takers to informally get to know the quiz-maker in a way that’s emergent rather than didactic: the maker shows, rather than tells, their personality, and the taker learns about the maker in a more organically-unfolding way. Ideally this mitigates the risk of over-curation. This “conversation” is the first interaction two users will have with one another, and by the end of it the profile-viewer will probably have a good idea of whether or not–on an interpersonal level–they’re interested in the profile-maker.
Client
personal project
Year
2021
Services
design research, ideation, interaction design, mobile application, service design, UX
My role
researcher, UX designer
Collaborators
Karina Hernandez
Project overview
Problem space
Pitfalls
User personas
Problem statement
When the user’s ultimate objective is to have casual hookups and short-term, low-stakes relationships, issues like the ones described above might not be a big problem. But for the user whose ultimate goal is to find a love match, falling into any of these pitfalls can be a demoralizing experience.
How can a dating app’s IX/UX better support these types of users?
Proposal